LA AdTech Mixer at Santa Monica Airport

LA AdTech Mixer at Santa Monica Airport on October 11th, 2016

Let’s celebrate the Fall Season with an LA AdTech mixer. This time, we’ll be at Typhoon Restaurant at the Santa Monica Airport.

DATE: Tuesday, October 11th
Time: 6pm-8pm
Place: Typhoon Restaurant at Santa Monica Airport
3221 Donald Douglas Loop South
Santa Monica, CA 90405

So, RSVP below and add this event to your calendar. Make sure to bring your friends and colleagues too!

Eventbrite - LA AdTech Mixer at Typhoon Restaurant, Santa Monica Airport

Please note that Happy Hour is from 5pm-7pm at Typhoon. So, the earlier you get there, the more happy hour specials you can enjoy.

Have you joined our Facebook group yet? Check out the photos from our annual reception with the OMMA conference this past July. Go to https://www.facebook.com/groups/LAadtech and request to join.

See you there.

Your hosts: KW Low, Nicole Jordan & Tony Winders

The Trade Desk

The Trade Desk’s Presentation at OMMA Los Angeles

With the Rio 2016 Olympics in full force currently, it’s only apropos to share with you folks the presentation by The Trade Desk‘s Lorenzo Moreno, at last month’s 2016 OMMA Los Angeles conference.

The lunch presentation sponsored by The Trade Desk titled “Omnichannel Olympics: How Marketers Can Use Programmatic to Climb the Podium in 2016” described how far programmatic advertising has come in the couple of years since the Sochi Winter Olympics. The advertising tech has evolved and gained even more momentum, as it lends its precision to almost every channel and across all devices in 2016. The Trade Desk’s Lorenzo Moreno talked how a programmatic strategy can help marketers reach their target audience on a one-to-one level during the 2016 Olympic games.

In addition, we also want to especially thank The Trade Desk for their continuing support of LA AdTech. Thank you both The Trade Desk and OpenX for sponsoring our most recent annual LA AdTech/OMMA LA reception!

Presented By Sponsors

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OMMA LA 2016 Conference And Reception Wrap Up

Thank you everyone for coming to our annual OMMA LA / LA AdTech reception to welcome the OMMA LA conference attendees after a productive full day of conference.

A special thanks must be given to Tony Winders, who in addition helped to organize the event, was also our roving photographer. The set of photos are now up on the LA AdTech Facebook Group Photo Album. Tag yourselves!

LA AdTech / OMMA 2016 Reception Photo Album

We also want to give a shout out to OpenX and The Trade Desk as the “Presented By” Co-Sponsors of the Reception! Thank you again for your continuing support.

Presented By Sponsors

OMMA LA Reception 2016

“Presented By” Sponsors Announced For OMMA LA Reception

This year, we are welcoming back our prior years’ sponsors, The Trade Desk and OpenX, as the “Presented By” sponsors at the 2016 LA AdTech / OMMA LA reception on July 19th

Presented By SponsorsThis annual reception will take place on July 19th evening  at the Sinder Lounge at Marina del Rey Marriott, and is the evening reception for the annual OMMA Los Angeles conference. This year’s conference attendees will get a chance to explore the next evolution of the tech-driven ad economy, ie making the ad robots more human and creative.

LA AdTech members also get a 20% off the OMMA LA Conference. Enter discount code LAPTR16 when you sign up for the conference at http://www.mediapost.com/omma-la/.

In addition, one of our “Presented By” sponsor, The Trade Desk, is making a presentation at the OMMA LA Conference entitled “Omnichannel Olympics: How Marketers Can Use Programmatic to Climb the Podium in 2016“. Lorenzo Moreno, GM of Business Development at The Trade Desk, will cover how a programmatic strategy can help marketers reach their target audience on a one-to-one level during the 2016 Olympic games.

You don’t have to be an OMMA LA conference attendee to join us for this reception but please RSVP below or at https://laadtechomma2016.eventbrite.com/ so that we can plan for the right number of attendees!

 

Annual OMMA LA Reception Set for July 19

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Join fellow LA AdTech members, OMMA conference attendees and MediaPost representatives at our annual reception on Tuesday, July 19 to unwind from this year’s biggest advertising technology industry event in LA!

Catch up with the best and brightest in the advertising industry over drinks and plenty of acronym-filled conversation. All you have to do is RSVP for free in the link below! We look forward to seeing familiar faces and meeting newcomers alike.

Make sure to head to the Sinder Lounge at the Marriott in Marina del Rey on Tuesday, July 19, 2016 from 4:30–7:30 pm (PDT) to revel in good times with great company.

http://www.eventbrite.com/e/la-adtech-mixer-at-omma-la-conference-tickets-26186529615

 

INFOGRAPHIC: Comprehensive List of Ad Tech Companies in LA

It’s finally here!

As mentioned at the AdTech Trends event last week, LA Ad Tech (with the image slide credit belonging to Vincent Montero) has created a comprehensive infographic listing all 65 ad tech companies located throughout the Greater Los Angeles Area.

We hope this infographic and compiled list will help you better navigate the ad tech landscape in LA, while displaying the ever-growing presence of advertising technology in the “City of Angels”.

To download the PDF version, be sure to click on the image below. To see the full list compiled by LA Ad Tech, click here.

List of LA Ad Tech Companies (May 2016)

Taking Stock of the Ad Tech Companies in LA

Ad Tech Trends 2

We hope everyone enjoyed our evening of AdTech Trends in association with Digital LA. We’ve posted more of our pictures from the event on the LA ad tech Facebook page.

As mentioned from the stage at CTRL Collective, we’re compiling a list of the ad tech companies operating in LA (not just those based here) and we need your help. If there are companies you know of that we’ve overlooked in the list below, please add them to our Facebook discussion. We’ll create a logo slide of the final list and share it with the community next week.

Thanks for your help!

Adcoin
AdColony
Addroid
Adform
Ad.net
AdTheorent
Advertise.com
Airpush
Amobee
AppNexus
AudienceScience
Celtra
Centro
Clickly
Connexity
Conversant
Conversion Logic
Convertro/AOL Platforms
Criteo
Demand Media
Dstillery
engage:BDR
Factual
FatTail
FieldTest
Google
GumGum
Hopscotch
Impact Radius
InMobi
Instinctive
Jetpack
Kargo
Kiosked
MaxPoint
MediaPass
Nativo
NetMining
OpenX
Outbrain
Pathmatics
PubMatic
Quantcast
ReachLocal
Rubicon Project
Sizmek
Snapchat
Social Native
Social Reality
Sprinklr
SteelHouse
Taboola
TheTradeDesk
Tongal
Tremor Video
TrueX
Turn
UberMedia
Unified
Viant
VideoAmp
Yahoo!
YouTube
Zealot Networks
Zefr

2016 AdTech Trends

Celebrating Ad Tech in LA!

CgpAbK5U8AEtMz0-1Being that we are LA AdTech, it shouldn’t surprise anyone that we love any chance to recognize the thriving digital advertising community here in Los Angeles. So when we learned the new owners of the ad:tech conference decided to postpone its return to Los Angeles until 2017, we figured who better to fill the void than LA AdTech? So, along with our friends at Digital LA, we programmed an evening of content and networking on the topic for Monday, May 2 from 7-9 pm at CTRL Playa.

We’re expecting the best and brightest minds in ad tech to be in attendance, a few of whom will share our stage. OpenX co-founder and CRO Jason Fairchild and respected advertising journalist Tim Peterson will kick off the evening with a fireside chat about why programmatic is so important. Their discussion will be followed by a panel on the state of ad tech in LA and globally, featuring senior-level ad tech executives from SteelHouse, The Trade Desk, Convertro/AOL Platforms and VideoAmp. The content will conclude with a presentation by Eytan Elbaz, who will speak about lessons learned from founding several startups, including Applied Semantics which sold to Google in 2003 and became the foundation of its AdSense paid search product.

Be sure to use promo code LAADTECH for 50% off of the $20 cost of admission. We hope to see you there! Go to http://bit.ly/2016adtechtrends or scroll below to register.

We’d like to thank our host CTRL Collective, our partner Kevin Winston at Digital LA and our sponsor OpenX, who has generously underwritten all of the food and beverage for the evening. Complimentary parking will be available in the CTRL Collective lot after 6 pm.

2016 AdTech Trends

Getting Underneath the Differences Between Adtech and Martech

Both marketing technology and advertising technology are evolving more rapidly than ever, creating new companies, categories and complexities throughout the digital marketing ecosystem.

The once high-flying adtech category has been pummeled in the public markets and overshadowed by a larger field of martech providers. Meanwhile, martech has found its way to the top of minds of B2B and B2C marketers, but what really are the major differences, how do they work together and why is knowing the distinctions so important for the next wave of growth of these multi-billion-dollar tech sectors? We’ll help you make sense of their interdependencies and relative value to building audiences and driving revenue during during our next LA AdTech meet-up.

Whether you’re a technologist, marketer, agency, publisher or entrepreneur, there will be something for you to learn (and hopefully to share) during this highly interactive and educational networking event.

In a salon format, our moderator and host, Tony Winders, will lead a discussion on the topic at WeWork Promenade onTuesday, March 22, 2016 from 6-8 pm. Bring your knowledge to share and eagerness to learn for this informative evening of networking and education around a topic dear to our hearts here at LA AdTech!

This is a free event hosted by WeWork Promenade and Marketing 2 Marketers. Click here or scroll below to register.
WeWork logo

MarketShare and VideoAmp join The Trade Desk as Host Sponsors at OMMA LA / LA AdTech Mixer

3logosIn addition to The Trade Desk, we like to welcome MarketShare and VideoAmp as host sponsors for our upcoming LA AdTech Mixer on July 21st, 2015 as the OMMA Los Angeles Conference.

This is the 3rd year that LA AdTech is working together with the OMMA Los Angeles conference and MediaPost to bring you, the LA AdTech community, this opportunity to meld minds and network with the OMMA Los Angeles conference attendees who hail from all over the country. This year the theme for OMMA LA is the Art & Science of Digital Advertising.

So, come on down to X Bar at the Hyatt Century City at 5:30pm on July 21st to revel in good times with great company.

Come catch up with the best and brightest in the advertising industry over drinks and plenty of acronym-filled conversation. All you have to do is RSVP below and bring a good attitude.

The Trade Desk

MarketShare

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DATE: July 21st, 2015 (Tuesday)
TIME: 5:00pm – 8:00pm
PLACE: X Bar at Hyatt Regency Century City
2025 Avenue of the Stars
Los Angeles, CA 90067

Special thanks to Mike Prasad (The Collaborative) and Nicole Jordan (Radix Collective) for helping to organize this event.