All posts by KW Low

About KW Low

******* A founder of LA AdTech, KW Low is a technology strategist specializing in advertising technology business development, strategic partnership and market growth. If you have any feedback or comment about this post or LA AdTech in general, please join the LA AdTech Facebook Group Community *******

LA AdTech Mixer at OMMA Los Angeles Conference

OMMA LA / LA AdTech mixer 2015LA AdTech welcomes back OMMA LA conference attendees and MediaPost representatives on with the 3rd annual OMMA LA / LA AdTech mixer reception on Tuesday July 21st, 2015. This year the theme for OMMA LA is the Art & Science of Digital Advertising.

Note: You don’t have to be an OMMA LA conference attendee to join us for this reception

So, come on down to X Bar at the Hyatt Century City at 5:30pm on July 21st to revel in good times with great company.

We thank The Trade Desk as a returning sponsor for this mixer.

http://www.thetradedesk.com/

We are still looking for sponsors from the LA AdTech community. If you and your company are interested in becoming a host sponsor for this event, please send an email to kw@laadtech.com.

Come catch up with the best and brightest in the advertising industry over drinks and plenty of acronym-filled conversation. All you have to do is RSVP below and bring a good attitude.

DATE: July 21st, 2015 (Tuesday)
TIME: 5:00pm – 8:00pm
PLACE: X Bar at Hyatt Regency Century City
2025 Avenue of the Stars
Los Angeles, CA 90067

LA AdTech Panel: Investing in Ad Tech

Investing in Ad TechCome meet with well regarded Venture Capitalists at our next LA AdTech panel, “Investing in Ad Tech” on April 28th and learn what these investors are looking for when they invest in ad tech companies.

The panelists include Jim Andelman (Rincon Venture Partners), Peter Lee (Baroda Ventures), Dana Settle (Greycroft) and Mark Suster (Upfront Ventures). Dan Chen (Siemer & Associates) will be moderating.

Hurry, General Admission tickets end on Sunday 4/26 evening! Get your tickets at LA Ad Tech: Investing in Ad Tech now!

Agenda:
6:30-7:00pm – Registration (food and drinks)
7:00-8:30pm – Panel and Q&A
8:30-9:30pm – Networking (food and drinks)

LA AdTech Panel: Investing in Ad Tech

Location:
SteelHouse
3644 Eastham Drive
Culver City, CA 90232

Special thanks to our venue host and sponsor, SteelHouse. There will be plenty of time for networking.

Steelhouse logo

LA AdTech Panel: Ad Tech in Entertainment

On March 31st, LA AdTech is hosting a panel focussing on the advertising technology currently being employed by the Entertainment industry (theatrical releases, home entertainment, music download and concert ticket sales, etc). The panelists represent ad tech companies that are currently working with the Entertainment industry.

HOW ENTERTAINMENT BRANDS ARE USING AD TECH IN 2015

While the objectives of entertainment marketers have remained consistent over the years (tune-in, box office, trailer views, on-demand sales, etc.), the media and technology options to reach their audiences have not. Ads are increasingly sold programmatically, media consumption is migrating to mobile and consumers are increasingly relying on the recommendations of friends to inform their entertainment choices.

The industry’s foremost digital marketing experts use a wide range of solutions to engage consumers, from new forms of dynamic ad creative to sophisticated data management systems, influencer marketing programs, native advertising and more. Hear from these experts about what advertising technology tools and tactics are working best to drive engagement and sales for major entertainment brands in 2015.

Tuesday, March 31st, 2014
6:30pm – 9:00pm

Panelists:
Matt Cooper, Founder, Addroid
Peter Muzzonigro, President, Unite
Chris Tragos, Co-Founder, JetPack

Moderator:
Marian Thomas, Head of Entertainment, Say Media

logosb

Location:
M-GO HQ
3534 Hayden Avenue
Culver City 90232

Parking instructions and directions on the Eventbrite listing.

This panel aims to discuss and answers questions such as:
– How do ad tech companies sell into their first clients, in the face of marketers having always done things the same way?
– How do ad tech companies deal with short time horizon of film marketing as well as the different ways to measure engagement?
– How do entertainment brands use programmatic as well as social media and influencer marketing in their media plans?
– What are the the leading content marketing strategies for entertainment?
– What non-standard ad units (large formats? native? retargeting?) work best and how can they be incorporated into media plans when working with marketers new to the units?
– What’s the benefit of audience targeting vs. single-site endemic buys?
– What is the optimal balance of paid, owned and earned media for entertainment?

Parking instructions and directions on the Eventbrite listing. Thank you M-GO and Technicolor Ventures for hosting the event!

 

LA AdTech Presents: An Evening with David Berkowitz on February 11th

David Berkowitz bioOn February 11th, 2015, LA AdTech is hosting a fireside chat with David Berkowitz, Chief Marketing Officer of agency MRY. David has graciously offered to spend a couple of hours during his Los Angeles visit to meet with the LA AdTech community.

So, please come by and say hello as this is an opportunity get to know David!

Moderated by Tameka Kee of TJK Media (former journalist for PaidContent, MediaPost, eConsultancy, Inside Facebook, among others), this fireside chat will explore a number of topics, including:
– The intersection of paid, earned and owned media
– The shift of storytelling to story making
– How start-ups can work with brands/agencies
– Multi-screen marketing
– Takeaways from CES and the SuperBowl

This fireside chat is hosted by Lootsie at their headquarters. Lootsie is located at 9469 Jefferson Blvd, Culver City, 90232.

Lootsie

Register for the event above or go to this this link: LA AdTech Presents: An Evening with David Berkowitz

Learn more about David Berkowitz and his writings at http://davidberkowitz.typepad.com/.

Bio:
David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson & Johnson. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency’s social media practice in 2006 and led the Startup Outlook initiative.

He has spoken at more than 250 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and About.com.

David has written more than 500 bylines for outlets such as Advertising Age, The Economist, Mashable, and Mediapost. He has authored his own MarketersStudio blog since 2005. He has spoken at more than 200 events globally. While working as an editor at research firm eMarketer, he interviewed 175 executives and authors about technology and business.

He is frequently quoted online and in print, having appeared in The New York Times, The Wall Street Journal, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter.

He has a BA in Psychology from the State University of New York at Binghamton and served on his alumni association’s Board of Directors and then chairing the Metro New York chapter. He currently lives in New York City.

The new LA AdTech

This is the new LA AdTech site. Please pardon the renovation dust. The porting of the previous site encountered some errors and we have to start from scratch.

We’ll bring the old blog back once we figure out the conversion process.

LA AdTech Facebook Group