Category Archives: Uncategorized

INFOGRAPHIC: Comprehensive List of Ad Tech Companies in LA

It’s finally here!

As mentioned at the AdTech Trends event last week, LA Ad Tech (with the image slide credit belonging to Vincent Montero) has created a comprehensive infographic listing all 65 ad tech companies located throughout the Greater Los Angeles Area.

We hope this infographic and compiled list will help you better navigate the ad tech landscape in LA, while displaying the ever-growing presence of advertising technology in the “City of Angels”.

To download the PDF version, be sure to click on the image below. To see the full list compiled by LA Ad Tech, click here.

List of LA Ad Tech Companies (May 2016)

Taking Stock of the Ad Tech Companies in LA

Ad Tech Trends 2

We hope everyone enjoyed our evening of AdTech Trends in association with Digital LA. We’ve posted more of our pictures from the event on the LA ad tech Facebook page.

As mentioned from the stage at CTRL Collective, we’re compiling a list of the ad tech companies operating in LA (not just those based here) and we need your help. If there are companies you know of that we’ve overlooked in the list below, please add them to our Facebook discussion. We’ll create a logo slide of the final list and share it with the community next week.

Thanks for your help!

Conversion Logic
Convertro/AOL Platforms
Demand Media
Impact Radius
Rubicon Project
Social Native
Social Reality
Tremor Video
Zealot Networks

2016 AdTech Trends

Celebrating Ad Tech in LA!

CgpAbK5U8AEtMz0-1Being that we are LA AdTech, it shouldn’t surprise anyone that we love any chance to recognize the thriving digital advertising community here in Los Angeles. So when we learned the new owners of the ad:tech conference decided to postpone its return to Los Angeles until 2017, we figured who better to fill the void than LA AdTech? So, along with our friends at Digital LA, we programmed an evening of content and networking on the topic for Monday, May 2 from 7-9 pm at CTRL Playa.

We’re expecting the best and brightest minds in ad tech to be in attendance, a few of whom will share our stage. OpenX co-founder and CRO Jason Fairchild and respected advertising journalist Tim Peterson will kick off the evening with a fireside chat about why programmatic is so important. Their discussion will be followed by a panel on the state of ad tech in LA and globally, featuring senior-level ad tech executives from SteelHouse, The Trade Desk, Convertro/AOL Platforms and VideoAmp. The content will conclude with a presentation by Eytan Elbaz, who will speak about lessons learned from founding several startups, including Applied Semantics which sold to Google in 2003 and became the foundation of its AdSense paid search product.

Be sure to use promo code LAADTECH for 50% off of the $20 cost of admission. We hope to see you there! Go to or scroll below to register.

We’d like to thank our host CTRL Collective, our partner Kevin Winston at Digital LA and our sponsor OpenX, who has generously underwritten all of the food and beverage for the evening. Complimentary parking will be available in the CTRL Collective lot after 6 pm.

2016 AdTech Trends

Getting Underneath the Differences Between Adtech and Martech

Both marketing technology and advertising technology are evolving more rapidly than ever, creating new companies, categories and complexities throughout the digital marketing ecosystem.

The once high-flying adtech category has been pummeled in the public markets and overshadowed by a larger field of martech providers. Meanwhile, martech has found its way to the top of minds of B2B and B2C marketers, but what really are the major differences, how do they work together and why is knowing the distinctions so important for the next wave of growth of these multi-billion-dollar tech sectors? We’ll help you make sense of their interdependencies and relative value to building audiences and driving revenue during during our next LA AdTech meet-up.

Whether you’re a technologist, marketer, agency, publisher or entrepreneur, there will be something for you to learn (and hopefully to share) during this highly interactive and educational networking event.

In a salon format, our moderator and host, Tony Winders, will lead a discussion on the topic at WeWork Promenade onTuesday, March 22, 2016 from 6-8 pm. Bring your knowledge to share and eagerness to learn for this informative evening of networking and education around a topic dear to our hearts here at LA AdTech!

This is a free event hosted by WeWork Promenade and Marketing 2 Marketers. Click here or scroll below to register.
WeWork logo

MarketShare and VideoAmp join The Trade Desk as Host Sponsors at OMMA LA / LA AdTech Mixer

3logosIn addition to The Trade Desk, we like to welcome MarketShare and VideoAmp as host sponsors for our upcoming LA AdTech Mixer on July 21st, 2015 as the OMMA Los Angeles Conference.

This is the 3rd year that LA AdTech is working together with the OMMA Los Angeles conference and MediaPost to bring you, the LA AdTech community, this opportunity to meld minds and network with the OMMA Los Angeles conference attendees who hail from all over the country. This year the theme for OMMA LA is the Art & Science of Digital Advertising.

So, come on down to X Bar at the Hyatt Century City at 5:30pm on July 21st to revel in good times with great company.

Come catch up with the best and brightest in the advertising industry over drinks and plenty of acronym-filled conversation. All you have to do is RSVP below and bring a good attitude.

The Trade Desk



DATE: July 21st, 2015 (Tuesday)
TIME: 5:00pm – 8:00pm
PLACE: X Bar at Hyatt Regency Century City
2025 Avenue of the Stars
Los Angeles, CA 90067

Special thanks to Mike Prasad (The Collaborative) and Nicole Jordan (Radix Collective) for helping to organize this event.


LA AdTech Mixer at OMMA Los Angeles Conference

OMMA LA / LA AdTech mixer 2015LA AdTech welcomes back OMMA LA conference attendees and MediaPost representatives on with the 3rd annual OMMA LA / LA AdTech mixer reception on Tuesday July 21st, 2015. This year the theme for OMMA LA is the Art & Science of Digital Advertising.

Note: You don’t have to be an OMMA LA conference attendee to join us for this reception

So, come on down to X Bar at the Hyatt Century City at 5:30pm on July 21st to revel in good times with great company.

We thank The Trade Desk as a returning sponsor for this mixer.

We are still looking for sponsors from the LA AdTech community. If you and your company are interested in becoming a host sponsor for this event, please send an email to

Come catch up with the best and brightest in the advertising industry over drinks and plenty of acronym-filled conversation. All you have to do is RSVP below and bring a good attitude.

DATE: July 21st, 2015 (Tuesday)
TIME: 5:00pm – 8:00pm
PLACE: X Bar at Hyatt Regency Century City
2025 Avenue of the Stars
Los Angeles, CA 90067

LA AdTech Panel: Investing in Ad Tech

Investing in Ad TechCome meet with well regarded Venture Capitalists at our next LA AdTech panel, “Investing in Ad Tech” on April 28th and learn what these investors are looking for when they invest in ad tech companies.

The panelists include Jim Andelman (Rincon Venture Partners), Peter Lee (Baroda Ventures), Dana Settle (Greycroft) and Mark Suster (Upfront Ventures). Dan Chen (Siemer & Associates) will be moderating.

Hurry, General Admission tickets end on Sunday 4/26 evening! Get your tickets at LA Ad Tech: Investing in Ad Tech now!

6:30-7:00pm – Registration (food and drinks)
7:00-8:30pm – Panel and Q&A
8:30-9:30pm – Networking (food and drinks)

LA AdTech Panel: Investing in Ad Tech

3644 Eastham Drive
Culver City, CA 90232

Special thanks to our venue host and sponsor, SteelHouse. There will be plenty of time for networking.

Steelhouse logo

LA AdTech Panel: Ad Tech in Entertainment

On March 31st, LA AdTech is hosting a panel focussing on the advertising technology currently being employed by the Entertainment industry (theatrical releases, home entertainment, music download and concert ticket sales, etc). The panelists represent ad tech companies that are currently working with the Entertainment industry.


While the objectives of entertainment marketers have remained consistent over the years (tune-in, box office, trailer views, on-demand sales, etc.), the media and technology options to reach their audiences have not. Ads are increasingly sold programmatically, media consumption is migrating to mobile and consumers are increasingly relying on the recommendations of friends to inform their entertainment choices.

The industry’s foremost digital marketing experts use a wide range of solutions to engage consumers, from new forms of dynamic ad creative to sophisticated data management systems, influencer marketing programs, native advertising and more. Hear from these experts about what advertising technology tools and tactics are working best to drive engagement and sales for major entertainment brands in 2015.

Tuesday, March 31st, 2014
6:30pm – 9:00pm

Matt Cooper, Founder, Addroid
Peter Muzzonigro, President, Unite
Chris Tragos, Co-Founder, JetPack

Marian Thomas, Head of Entertainment, Say Media


3534 Hayden Avenue
Culver City 90232

Parking instructions and directions on the Eventbrite listing.

This panel aims to discuss and answers questions such as:
– How do ad tech companies sell into their first clients, in the face of marketers having always done things the same way?
– How do ad tech companies deal with short time horizon of film marketing as well as the different ways to measure engagement?
– How do entertainment brands use programmatic as well as social media and influencer marketing in their media plans?
– What are the the leading content marketing strategies for entertainment?
– What non-standard ad units (large formats? native? retargeting?) work best and how can they be incorporated into media plans when working with marketers new to the units?
– What’s the benefit of audience targeting vs. single-site endemic buys?
– What is the optimal balance of paid, owned and earned media for entertainment?

Parking instructions and directions on the Eventbrite listing. Thank you M-GO and Technicolor Ventures for hosting the event!


LA AdTech Presents: An Evening with David Berkowitz on February 11th

David Berkowitz bioOn February 11th, 2015, LA AdTech is hosting a fireside chat with David Berkowitz, Chief Marketing Officer of agency MRY. David has graciously offered to spend a couple of hours during his Los Angeles visit to meet with the LA AdTech community.

So, please come by and say hello as this is an opportunity get to know David!

Moderated by Tameka Kee of TJK Media (former journalist for PaidContent, MediaPost, eConsultancy, Inside Facebook, among others), this fireside chat will explore a number of topics, including:
– The intersection of paid, earned and owned media
– The shift of storytelling to story making
– How start-ups can work with brands/agencies
– Multi-screen marketing
– Takeaways from CES and the SuperBowl

This fireside chat is hosted by Lootsie at their headquarters. Lootsie is located at 9469 Jefferson Blvd, Culver City, 90232.


Register for the event above or go to this this link: LA AdTech Presents: An Evening with David Berkowitz

Learn more about David Berkowitz and his writings at

David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson & Johnson. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency’s social media practice in 2006 and led the Startup Outlook initiative.

He has spoken at more than 250 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and

David has written more than 500 bylines for outlets such as Advertising Age, The Economist, Mashable, and Mediapost. He has authored his own MarketersStudio blog since 2005. He has spoken at more than 200 events globally. While working as an editor at research firm eMarketer, he interviewed 175 executives and authors about technology and business.

He is frequently quoted online and in print, having appeared in The New York Times, The Wall Street Journal, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter.

He has a BA in Psychology from the State University of New York at Binghamton and served on his alumni association’s Board of Directors and then chairing the Metro New York chapter. He currently lives in New York City.

The new LA AdTech

This is the new LA AdTech site. Please pardon the renovation dust. The porting of the previous site encountered some errors and we have to start from scratch.

We’ll bring the old blog back once we figure out the conversion process.

LA AdTech Facebook Group