Monthly Archives: March 2016

Getting Underneath the Differences Between Adtech and Martech

Both marketing technology and advertising technology are evolving more rapidly than ever, creating new companies, categories and complexities throughout the digital marketing ecosystem.

The once high-flying adtech category has been pummeled in the public markets and overshadowed by a larger field of martech providers. Meanwhile, martech has found its way to the top of minds of B2B and B2C marketers, but what really are the major differences, how do they work together and why is knowing the distinctions so important for the next wave of growth of these multi-billion-dollar tech sectors? We’ll help you make sense of their interdependencies and relative value to building audiences and driving revenue during during our next LA AdTech meet-up.

Whether you’re a technologist, marketer, agency, publisher or entrepreneur, there will be something for you to learn (and hopefully to share) during this highly interactive and educational networking event.

In a salon format, our moderator and host, Tony Winders, will lead a discussion on the topic at WeWork Promenade onTuesday, March 22, 2016 from 6-8 pm. Bring your knowledge to share and eagerness to learn for this informative evening of networking and education around a topic dear to our hearts here at LA AdTech!

This is a free event hosted by WeWork Promenade and Marketing 2 Marketers. Click here or scroll below to register.
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