Monthly Archives: March 2017

Ads Attribution Platform Company Conversion Logic Raises $9 Million

Conversion Logic, a unified marketing analytics platform, announced last week that it has secured $9 million in Series A funding led by Pelion Venture Partners. Past LA AdTech panelist, Jim Andelman’s Rincon Venture Partners also participated along with Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners and TenOneTen. Conversion Logic has raised $14.1 million to date.

Conversion Logic plans to use these funds to expand its sales and marketing, data science and engineering efforts to expand across specific industries including automotive, home services and software.

Conversion Logic provides enterprise marketers with a cross-channel measurement platform that combines cloud analytics and machine learning to translate data science into actionable insights.  This service can deliver cross-channel attribution and insights across the entire customer journey which has become particularly convoluted in recent years due to the proliferation of mar-tech stacks.

“While CMOs continue to grapple with numerous adtech and martech silos, they are increasingly looking for a single source of truth to understand the efficacy of their marketing efforts,” said Brian Baumgart, co-founder and CEO of Conversion Logic Baumgart. “The myriad of standards, channels, and walled gardens can make it an uphill battle to glean relevant, cross-channel actionable insights. Applying machine learning to the process can help Fortune 500 companies carve a path up that hill by optimizing their marketing programs holistically.”

“The future benefits of machine learning are very bright for marketers,” Baumgart added. “As the martech ‘stacks’ continue to become more integrated, a machine learning-based marketing intelligence [can] extract valuable insights from the ever-expanding fragmentation of data. This will empower marketers with better data with which to answer complex questions and provide automation for execution and optimization.”

About Conversion Logic
Conversion Logic delivers attribution, evolved: a cross-channel measurement platform that combines cloud analytics and machine learning for enterprise marketers. Built from the ground up for agility, innovation, and speed, Conversion Logic translates the most sophisticated data science on the market into clear, actionable insights across the customer journey. With media agnostic, real-time analytics and optimization, clients reduce friction, adapt, and realize value more quickly than ever before. Meet attribution, evolved, at

Ads Attribution Platform Company Conversion Logic Raises $9 Million

How Fraud And Other Factors Are Changing AdTech – LA AdTech Panel at Pathmatics on March 22nd

“Fake news” undoubtedly has taken a toll on the industry recently, and brought the issue of programmatic buying to the forefront of advertisers’ minds with brands calling for transparency and accountability on behalf of the adtech community. In a rapidly changing and growing digital advertising ecosystem, it is crucial for brands, agencies, publishers, and adtech vendors to get on the same page in terms of expectations from each other, and move towards solutions to industry wide problems.

Whether you are on a brand team concerned about consolidating your partners or dumping more of your budget into social, an agency buyer dealing with fraud and arbitraged buys, a publisher trying to work with the best SSPs, or an adtech vendor attempting to demonstrate transparency to your clients – this topic impacts your business.

Please join LA AdTech and PATHMATICS, for an educational panel and networking event that will explore:

  • How consolidation is impacting various players and the pro’s and con’s
  • The impact on agencies and brands and what steps they’re taking to make changes and adapt
  • What this means for publisher revenue opportunities, and how the sell-side is handling ad fraud

Date/Time: Wednesday, March 22nd from 6-8pm
Location: Pathmatics HQ, 501 Santa Monica Blvd. Ste 301, Santa Monica, CA 90401

Please RSVP to the Pathmatics Panel on 3/22 so that we can get an accurate headcount! Space is limited.

How Fraud And Other Factors Are Changing AdTech - LA AdTech Panel at Pathmatics on March 22nd