The lunch presentation sponsored by The Trade Desk titled “Omnichannel Olympics: How Marketers Can Use Programmatic to Climb the Podium in 2016” described how far programmatic advertising has come in the couple of years since the Sochi Winter Olympics. The advertising tech has evolved and gained even more momentum, as it lends its precision to almost every channel and across all devices in 2016. The Trade Desk’s Lorenzo Moreno talked how a programmatic strategy can help marketers reach their target audience on a one-to-one level during the 2016 Olympic games.
In addition, we also want to especially thank The Trade Desk for their continuing support of LA AdTech. Thank you both The Trade Desk and OpenX for sponsoring our most recent annual LA AdTech/OMMA LA reception!