Condé Nast Acquires CitizenNet

Congratulations to CitizenNet and Dan Benyamin.

Condé Nast announced last week that it will acquire social data and marketing platform CitizenNet. Condé Nast intends to combine CitizenNet with its data product “Condé Nast Spire,”  to expand its audience targeting capabilities beyond Condé Nast’s owned and operated sites to its social platforms with over 174 million social followers..

With this acquisition, Condé Nast will be able to target the right audience at scale and across platforms for its advertising and marketing partners. On its own, Condé Nast’s online and offline first party data is combined with online behavioral data to personalize real time campaigns. When integrated with CitizenNet’s social-data sets and predictive behavioral targeting, Condé Nast will be able to offer its advertising and marketing partners a way to target the right audience at scale and across platforms.

A year ago, Condé Nast had acquired another ad tech firm, Poetica, which owns a real-time content editing system.

CitizenNet has never raised a VC round of financing.

Conde Nast Acquires CitizenNet

About KW Low

******* A founder of LA AdTech, KW Low is a technology strategist specializing in advertising technology business development, strategic partnership and market growth. If you have any feedback or comment about this post or LA AdTech in general, please join the LA AdTech Facebook Group Community *******