The State Of Digital Ad Fraud Presentation At RampUp 2017

With so many discussions about ad fraud in online marketing and how the ad tech industry is battling it, one can be forgiven if one is not familiar with the nitty-gritty details behind online ad fraud.

Dr. Augustine Fou presented the “State of Digital Ad Fraud” at RampUp 2017, a marketing technology conference in early March. This presentation embedded below is a great way to familiar oneself with why there is online ad fraud (hint: it is very profitable), how does online ad fraud and how it harms both publishers and advertisers.

Learn more about ad fraud from Dr. Augustine Fou:
Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. Dr. Fou has over 20 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels. Dr. Fou teaches digital and integrated marketing at Rutgers University and NYU.
Follow Dr. Augustine Fou on LinkedIn and Twitter. See more presentations on Slideshare.
 The State Of Ad Fraud Presentation At RampUp 2017

About KW Low

******* A founder of LA AdTech, KW Low is a technology strategist specializing in advertising technology business development, strategic partnership and market growth. If you have any feedback or comment about this post or LA AdTech in general, please join the LA AdTech Facebook Group Community *******