Factual Provides Data To Adobe, Oracle And Liveramp In New Partnership

Factual, the Los Angeles-based location data company founded by Gil Elbaz from Applied Semantics, is partnering and integrating with Adobe, Liveramp and Oracle to provide location data to those platforms.

Currently over 400 customized audiences can be accessed by marketers in the mobile world on Factual’s Geopulse Audience through various DMPs.

Factual’s Geopulse Audiences allows advertisers to target based on people’s real world behavior. Factual’s Global Places™ data is comprised of over 100 million local business listings and points of interests in 50 countries and is updated in real time. The data includes multiple attributes for each place including name, address, phone number, latitude and longitude (geocode), category and many more.

As demand for location data by mobile ad request keeps growing in leaps and bounds (170% year-over-year expansion from 2015 to 2016 alone), Factual’s availability of their location data can only help grow the location-based mobile ad industry.

Factual Provide Data To Adobe, Oracle And Liveramp In New Partnership

About KW Low

******* A founder of LA AdTech, KW Low is a technology strategist specializing in advertising technology business development, strategic partnership and market growth. If you have any feedback or comment about this post or LA AdTech in general, please join the LA AdTech Facebook Group Community *******