Pathmatics Report On Media’s Biggest Spenders In January 2017

Don’t forget, Pathmatics is hosting this month’s LA AdTech panel on “How Ad Fraud And Other Factors Are Changing The Ad Tech Ecosystem” on March 22nd, to be moderated by its CEO Gabe Gottlieb.

Due to the venue size, seating is limited. So, make sure to RSVP now.
How Fraud And Other Factors Are Changing AdTech

Meanwhile, let’s take a quick look back at who Pathmatics identified to be media’s biggest spenders in January 2017. Using their own proprietary ad spend data, Pathmatics found that CBS, while gaining the most number of impression in its industry, it was not the top spender.

1. NBC Universal Television

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$6,195,300
481,174,300
$5,754,900
415,679,800

2. ESPN

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$3,927,300
204,524,500
$3,916,500
201,349,100

3. CBS

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$3,528,600
576,341,400
$2,107,600
78,027,800

4. HBO

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$3,212,900
144,815,300
$3,037,200
114,786,100

5. Starz Entertainment

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$2,751,800
123,136,800
$2,638,300
94,962,800


Source: Pathmatics US Desktop, Mobile, and Video Data, January 1st, 2017 – January 31st, 2017.

In addition to gaining the most impressions among these media buyers but ranking only third in total spend amount, CBS also pushed 211 unique ad creatives, the second most after NBC’s 437 ad creatives. Direct advertising is not important to CBS as it ranked last among these media buyers in the amount spent in that media category.

You can read more about the spend amount by these media buyers on Pathmatics’ own blog.

Please RSVP to the Pathmatics Panel on 3/22 to learn more about how ad fraud, transparency and other factors are changing the ad tech ecosystem! Space is limited.

Pathmatics Report On Media's Biggest Spenders In January 2017

About KW Low

******* A founder of LA AdTech, KW Low is a technology strategist specializing in advertising technology business development, strategic partnership and market growth. If you have any feedback or comment about this post or LA AdTech in general, please join the LA AdTech Facebook Group Community *******