On March 31st, LA AdTech is hosting a panel focussing on the advertising technology currently being employed by the Entertainment industry (theatrical releases, home entertainment, music download and concert ticket sales, etc). The panelists represent ad tech companies that are currently working with the Entertainment industry.
HOW ENTERTAINMENT BRANDS ARE USING AD TECH IN 2015
While the objectives of entertainment marketers have remained consistent over the years (tune-in, box office, trailer views, on-demand sales, etc.), the media and technology options to reach their audiences have not. Ads are increasingly sold programmatically, media consumption is migrating to mobile and consumers are increasingly relying on the recommendations of friends to inform their entertainment choices.
The industry’s foremost digital marketing experts use a wide range of solutions to engage consumers, from new forms of dynamic ad creative to sophisticated data management systems, influencer marketing programs, native advertising and more. Hear from these experts about what advertising technology tools and tactics are working best to drive engagement and sales for major entertainment brands in 2015.
Tuesday, March 31st, 2014
6:30pm – 9:00pm
Matt Cooper, Founder, Addroid
Peter Muzzonigro, President, Unite
Chris Tragos, Co-Founder, JetPack
Marian Thomas, Head of Entertainment, Say Media
3534 Hayden Avenue
Culver City 90232
Parking instructions and directions on the Eventbrite listing.
This panel aims to discuss and answers questions such as:
– How do ad tech companies sell into their first clients, in the face of marketers having always done things the same way?
– How do ad tech companies deal with short time horizon of film marketing as well as the different ways to measure engagement?
– How do entertainment brands use programmatic as well as social media and influencer marketing in their media plans?
– What are the the leading content marketing strategies for entertainment?
– What non-standard ad units (large formats? native? retargeting?) work best and how can they be incorporated into media plans when working with marketers new to the units?
– What’s the benefit of audience targeting vs. single-site endemic buys?
– What is the optimal balance of paid, owned and earned media for entertainment?