Blockchain in Adtech Panel

LA AdTech Panel: Blockchain in AdtechLA AdTech is bringing insights into emerging platforms that impact the digital advertising industry. Many are familiar with bitcoin as a digital currency but the underpinning is a technology called blockchain.

Having first made waves in the finance industry several years ago, blockchain is poised to become the break-out technology for digital advertising as the industry searches for solutions to a broken and opaque supply chain.

Blockchain also has the potential to wipe out fraud – tackle bot traffic, domain spoofing or even a Methbot. Its potential is vast but first we have to understand what it is and how it works.

Join us for a panel discussion to learn:

  • What blockchain is and why you should know about it;
  • How it can work with existing standards approaches, such as ads.txt;
  • How blockchain technology can change the transparency game and clean up the supply chain;
  • How blockchain can be used to combat fraud;
  • And specific protocols and products in development.

SCHEDULE
6:00-6:30pm – Registration
6:30-7:15pm – Discussion
7:15-7:30pm – Q&A
7:30-9:00pm – LA AdTech Networking + MetaX House Warming Party

Moderator
Hunter Gebron, MetaX

Panelists:

  • Fred Askham, Associate Director of Analytics, Ideas Made Measurable (Boulder, CO)
  • Shailin Dhar, Co-founder – Director of Research, Method Media Intelligence
  • Emmett O’Keefe, Senior Vice President of Advocacy, Data & Marketing Association
  • Ken Brook, CEO, MetaX

Thank you to MetaX for hosting the panel and for the party.

About KW Low

******* A founder of LA AdTech, KW Low is a technology strategist specializing in advertising technology business development, strategic partnership and market growth. If you have any feedback or comment about this post or LA AdTech in general, please join the LA AdTech Facebook Group Community *******