Factual, the Los Angeles-based location data company founded by Gil Elbaz from Applied Semantics, is partnering and integrating with Adobe, Liveramp and Oracle to provide location data to those platforms.
Currently over 400 customized audiences can be accessed by marketers in the mobile world on Factual’s Geopulse Audience through various DMPs.
Factual’s Geopulse Audiences allows advertisers to target based on people’s real world behavior. Factual’s Global Places™ data is comprised of over 100 million local business listings and points of interests in 50 countries and is updated in real time. The data includes multiple attributes for each place including name, address, phone number, latitude and longitude (geocode), category and many more.
As demand for location data by mobile ad request keeps growing in leaps and bounds (170% year-over-year expansion from 2015 to 2016 alone), Factual’s availability of their location data can only help grow the location-based mobile ad industry.