Tag Archives: Fundraising

Ads Attribution Platform Company Conversion Logic Raises $9 Million

Conversion Logic, a unified marketing analytics platform, announced last week that it has secured $9 million in Series A funding led by Pelion Venture Partners. Past LA AdTech panelist, Jim Andelman’s Rincon Venture Partners also participated along with Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners and TenOneTen. Conversion Logic has raised $14.1 million to date.

Conversion Logic plans to use these funds to expand its sales and marketing, data science and engineering efforts to expand across specific industries including automotive, home services and software.

Conversion Logic provides enterprise marketers with a cross-channel measurement platform that combines cloud analytics and machine learning to translate data science into actionable insights.  This service can deliver cross-channel attribution and insights across the entire customer journey which has become particularly convoluted in recent years due to the proliferation of mar-tech stacks.

“While CMOs continue to grapple with numerous adtech and martech silos, they are increasingly looking for a single source of truth to understand the efficacy of their marketing efforts,” said Brian Baumgart, co-founder and CEO of Conversion Logic Baumgart. “The myriad of standards, channels, and walled gardens can make it an uphill battle to glean relevant, cross-channel actionable insights. Applying machine learning to the process can help Fortune 500 companies carve a path up that hill by optimizing their marketing programs holistically.”

“The future benefits of machine learning are very bright for marketers,” Baumgart added. “As the martech ‘stacks’ continue to become more integrated, a machine learning-based marketing intelligence [can] extract valuable insights from the ever-expanding fragmentation of data. This will empower marketers with better data with which to answer complex questions and provide automation for execution and optimization.”

About Conversion Logic
Conversion Logic delivers attribution, evolved: a cross-channel measurement platform that combines cloud analytics and machine learning for enterprise marketers. Built from the ground up for agility, innovation, and speed, Conversion Logic translates the most sophisticated data science on the market into clear, actionable insights across the customer journey. With media agnostic, real-time analytics and optimization, clients reduce friction, adapt, and realize value more quickly than ever before. Meet attribution, evolved, at www.conversionlogic.com.

Ads Attribution Platform Company Conversion Logic Raises $9 Million

M&A And Fundraising Report In AdTech And MarTech Sectors

With earnings season currently underway (The Trade Desk Reports Q4 Earnings Beating Estimates) and IPOs in the AdTech sector starting to ramp up (Snapchat, AppNexus), it might be useful to take a look at some of the mergers and acquisitions and fundraising activities that took place last year, and also review what 2017 would look like.

Results International, a global M&A advisor recently released their annual review report on the state of the global advertising and marketing technology sectors focussing on investment fundraising and exits. You can download their 2016 Annual Review edition of the AdTech & MarTech Barometer.

Some highlights:

  • M&A in 2016 only lagged behind 2014 in the number of deals (412 vs 428)
  • M&A in 2017 will continue to be strong due to:
    • Buyers/Investors are from diverse sectors
    • Private Equity interest increasing
    • New platforms and technologies being built to solve actual problems
    • Traditional media & telecom giants looking to monetize content better
    • Buyers from Asia investing in already proven technology in the West

M&A And Fundraising Report In AdTech And MarTech Sectors