With Snap Inc.’s (the parent company of Snapchat) recent IPO filing, there has been a flurry of articles and analyses from everywhere. So, we are trying to collate some of the more relevant trends and summaries.
- Summary of Snap Inc.’s business details – eMarketer
- 158 million daily active users (DAUs) worldwide.
- 58% reside outside of North America.
- In US, 66.6 million monthly active users in 2017 reaching 85.5 million in 2020.
- Almost $1 billion in revenue in 2017 – eMarketer
- Snapchat’s ad revenues breakouts – Business Insider
- Among Snapchat users over 60% users skip ads – Digiday
- Stats from Fluent show ad skipping goes up to 80% among 18- to 24-year-olds.
- Most Snapchat users don’t consume news content, sports or entertainment brands.
- Snapchat’s major challenge is lack of ownership of marketing data for targeting and measurement.
- Snapchat pushes hard to make its products more attractive to brands – Digiday
- Snaplytics, an SaaS company offering Snapchat marketing insights, has created a comprehensive report of Snapchat data
or you can read the full report below:
