Tag Archives: MediaMath

Data Is Now Integral To Advertising

According to the 2017 report published  by the Winterberry Group and Global Data & Marketing Association (GDMA), titled “Global Review of Data-Driven Marketing and Advertising“, companies around the world are becoming more dependent on data to market to consumers.

MediaMath also helped with this report, which surveyed more than 3,000 marketers in 18 global markets. The full report can be downloaded here. Some highlights:

  • First party customer and prospect data is critical to marketing and advertising efforts and so is the maintenance these databases.
  • Spending in data driven marketing and advertising is increasing year over year.
  • Marketers are becoming adept at measurements for both cross- and single-channel campaigns

In addition to than these findings, one other takeaway from this survey of marketers is there are still many challenges to practicing data driven marketing and advertising and their biggest worry is from potential regulations on data usage, with ad blocking and lack of expertise being other top-of-mind concerns. Click on image to zoom in.

Data driven marketing challenges

Data Driven Marketing