Tag Archives: OpenX

OpenX Launches Tool To Simplify Web Page Performance

LA AdTech partner company, OpenX, announced on Wednesday the launch of Ad Footprint, a free tool as a Chrome Extension that can help publishers optimize their desktop and mobile Web pages. Build by OpenX Labs, this Chrome Extension will help publishers analyze how the advertising on their page affects performance and user experience.

OpenX Ad Footprint will allow publishers to enhance user experience on their site, improve page speed and increase overall revenue. For any given desktop or mobile web page, Ad Footprint will provide insights gathered from in-depth page analysis, page performance comparison with other websites as well as customized recommendations for optimization.

“At OpenX we recognize that a publisher’s success relies on their ability to expertly balance user experience and business objectives,” said Caleb Sotelo, staff engineer and director of OpenX Labs. “The tools publishers rely on today only provide insight into one variable of speed rather than approaching page performance as a multi-variable equation, which is why we built Ad Footprint.”

According to OpenX, a number of its premium publishers, including CafeMedia, Intermarkets, Vice Media and Vox Media, are using the tool.

OpenX Ad Footprint is now available as a free download in the Chrome Web Store.

OpenX Launches Ad Footprint

OpenX Helps Publishers Clearing House Increase Revenue By 26%

Publishers Clearing House (PCH) announced on Monday that their partnership with OpenX, an LA AdTech Partner Company, resulted in a 26% increase in revenue across desktop on PCH.com.

OpenX’s Bidder and private marketplaces had been integrated into PCH’s online monetization strategy since last summer. PCH is leveraging their own first-party data that includes “people-based” profiles, where users are identified by name, to increase the value of their unique inventory to advertisers targeting specific audiences. This large repository of data reaches into about 73 million US household. Combining this database with OpenX’s technology, PCH is able to optimize viewability, video completion rate, and on-target delivery for their advertisers

This 26% ad revenue increase on PCH.com is primarily attributable to the OpenX header bidding integration. The revenue lift brought about an average daily increase of nearly $10,000 per day.

OpenX Helps Publishers Clearing House