Tag Archives: panel

[Watch Video] Blockchain In AdTech Panel At MetaX Wrapup

Thank you everyone for attending the Blockchain in Adtech panel hosted at the MetaX  headquarters in Santa Monica last week. The panel was moderated by Hunter Gebron, Director of Strategic Initiatives at MetaX and featured panelists including Ken Brook, CEO of MetaX; Fred Askham, Associate Director of Analytics at Ideas Made Measurable from Boulder, CO; Shailin Dhar, Co-founder of Director of Research at Method Media Intelligence; and Emmett O’Keefe, Senior Vice President of Advocacy at Data & Marketing Association.

If you missed the panel, you can watch the entirety of it right below:

 

We also posted photos from the event on the LA AdTech Facebook Group. Join the active community for more discussions on ad tech issues.

Blockchain in Adtech Panel at MetaX

LA AdTech Panel: Blockchain in Adtech

Blockchain in Adtech Panel

LA AdTech Panel: Blockchain in AdtechLA AdTech is bringing insights into emerging platforms that impact the digital advertising industry. Many are familiar with bitcoin as a digital currency but the underpinning is a technology called blockchain.

Having first made waves in the finance industry several years ago, blockchain is poised to become the break-out technology for digital advertising as the industry searches for solutions to a broken and opaque supply chain.

Blockchain also has the potential to wipe out fraud – tackle bot traffic, domain spoofing or even a Methbot. Its potential is vast but first we have to understand what it is and how it works.

Join us for a panel discussion to learn:

  • What blockchain is and why you should know about it;
  • How it can work with existing standards approaches, such as ads.txt;
  • How blockchain technology can change the transparency game and clean up the supply chain;
  • How blockchain can be used to combat fraud;
  • And specific protocols and products in development.

SCHEDULE
6:00-6:30pm – Registration
6:30-7:15pm – Discussion
7:15-7:30pm – Q&A
7:30-9:00pm – LA AdTech Networking + MetaX House Warming Party

Moderator
Hunter Gebron, MetaX

Panelists:

  • Fred Askham, Associate Director of Analytics, Ideas Made Measurable (Boulder, CO)
  • Shailin Dhar, Co-founder – Director of Research, Method Media Intelligence
  • Emmett O’Keefe, Senior Vice President of Advocacy, Data & Marketing Association
  • Ken Brook, CEO, MetaX

Thank you to MetaX for hosting the panel and for the party.

Photos From Investing In AdTech And MarTech LA AdTech Panel

Thank you everyone for attending the LA Adtech panel on Investing In AdTech And MarTech. The event was a success with many insights shared by the esteemed panelists Jim Andelman (Rincon Venture Partners), Dan Chen (CEC Capital/Siemer & Associates) and Fred Krueger (Troopwork).

All the attendees had time before and after the panel to meet and network with the panelists. Please join the LA AdTech Facebook community and tag yourself in the photos:

Photos From Investing In AdTech And MarTech LA AdTech Panel

Thank you again to Fred Krueger and Troopwork for hosting us and a special thanks to Tony Winders and Nicole Jordan for their help in organizing the event.

Photos From Investing In AdTech And MarTech LA AdTech Panel

AdTech and MarTech Investing 2017 Panel

It’s only a little over a week away until you can meet and network with investors from Rincon Venture Partners, CEC Capital Group (formerly Siemer & Associates) and Brilliant Ventures at the LA AdTech panel on AdTech and MarTech Investing

RSVP now before early bird pricing ends on April 19th!

The panelists will be discussing investing in adtech and martech particularly since investing in the Southern California region has matured in recent years, ranging from funding rounds for Conversion Logic ($9M), Pathmatics ($3M), Vertebrae ($10M) and GumGum ($24M) to the acquisition of CitizenNet and IPOs for The Trade Desk and Snap.

The speakers at this panel includes:
– Jim Andelman (Rincon Venture Partners)
– Dan Chen (CEC Capital, formerly Siemer & Associates)
– Fred Krueger (Troopwork, Adconion, GradientX)
– Kara Weber (Brilliant Ventures, Rubicon Project, Adap.tv)

Meet AdTech and MarTech Investors

Our speakers will help answer:
– How are investors of varying types and sizes viewing the direction of the public markets?
– Will there be more acquisitions than IPOs, particularly from foreign investors?
– As some categories become commoditized, which segments can provide greater returns to investors?
– Are investors paying attention to nascent segments such as VR/AR and influencer marketing?
– With companies like Adobe turning into the martech behemoths through acquisition, will there be further consolidation in the space?
– Will other big corporations follow this path and will they invest in or acquire?

Thank you our venue host, Troopwork and promotional partner,  Santa Monica Tech Mixer 3.

 

Speaker Bios

Jim Andelman: Mr. Jim Andelman is a Co-Founder, General Partner, Managing Partner, and Managing Director at Rincon Venture Partners. Mr. Andelman co-founded Rincon Venture Partners and is responsible for driving the fund’s investment activities, as well as its operations. He led the firm’s efforts in software and services. Mr. Andelman led the assessment of over 300 investment opportunities, participated in the deployment of $78 million across five portfolio companies, and enjoyed four successful exits in a challenging macroeconomic environment.
Dan Chen: Dan Chen brings to CEC Capital over 18 years of investment banking, private equity and corporate development experience in the technology, media and telecom (TMT) industries, and has been involved in transactions totaling over $5 billion in value throughout his career. Dan currently leads and oversees execution of cross-border US – Asia M&A and capital raising mandates for clients in the media and entertainment, advertising, software, data, and Internet services space. He is also currently a Strategic Board Member of Lotus Innovations Fund, LP, a private equity firm focused on software investments in the Southern California market, and is part of the mentor team at MuckerLab, advising media and software entrepreneurs in the startup ecosystem in Southern California.
Fred Krueger: One of LA’s most successful technology entrepreneurs, Fred Krueger has had ten exits totaling more than $500 million. He is currently founder and CEO of Troopwork, a robust enterprise application for organizing information around team collaboration and company communication. Prior to starting Troopwork, Mr. Krueger was president of Top Level Domain Holdings (now Minds + Machines). Best known for his track record for growing and selling high growth advertising technology companies, he was the founder of iWin, Santa Monica Networks, TrafficMarketplace (acquired by Vivendi), TagWorld (acquired by Viacom), Adconion Media Group, (acquired by Amobee) and GradientX (acquired by SingTel). Mr. Krueger holds a PhD. in Operations Research and a Master’s degree in Applied Mathematics from Stanford University and a BA degree in Mathematics from Cornell University.
Kara Weber: Kara Weber, founding partner at Brilliant Ventures and founder of #CityofAngels, is a recovering serial tech/media entrepreneur and operator driven by a creative heart. A born marketer, she’s been lucky or smart enough to be a founder and/or leader of many breakthrough companies – Adap.tv (sold to $AOL), Rubicon Project ($RUBI), Mogopop, Talking Panda, Streetmail (now Everyday Health), and Tripod (sold to $LCOS) – and still finds nothing as compelling as working with brilliant entrepreneurs and amazing companies. Her interests – beyond art, reading and travel – lie in innovative technology, scalable global platforms and revolutionary ideas. Kara graduated from Williams College and lives in Venice, CA with her 1 husband, 2 sons and 3 dogs.

LA AdTech Panel – Investing In AdTech 2017 Update

In the past few years, Los Angeles has grown to become as an established region for ad-tech and mar-tech innovation in programmatic, mobile, video, native, and data, as well as in virtual reality, augmented reality and influencer marketing.  So it is only expected that investing activities would follow suit.

Moreover, investing activities in ad-tech and mar-tech companies have also matured from seed investments to ranging from later funding rounds ($9M for Conversion Logic) to investment exits via acquisitions (Turn & CitizenNet) and major IPOs (The Trade Desk ($TTD) and Snapchat ($SNAP)).

So, it’s time to take a temperature check on the investing environment for ad-tech and mar-tech:
– How are investors of varying sizes viewing the direction of the public stock market?
– Will there be more acquisitions than IPOs, particularly from foreign telcos?
– As some segments are being commoditized, what segments such as Native, Mobile, Video, etc can still provide huge returns to investors?
– Are investors paying attention to nascent segments such as VR/AR and Influencer Marketing?
– With companies like Adobe is turning into quite the martech behemouth through acquisitions, will there be further consolidation in the space?
– Would other big corporations follow this path and will they invest in or acquire instead?

These are a just a few of the questions we’ll be exploring in this panel discussion that brings together investors active in the ad tech sector. So, please RSVP now for early bird pricing.

Related Story: M&A And Fundraising Report In AdTech And MarTech Sectors

Speakers for this panel include:
– Jim Andelman (Rincon)
– Dan Chen (Siemer / CEC Capital Group)
– Fred Krueger (Troopwork, Adconion, GradientX)
– Kara Weber (Brilliant Ventures)
– Other names coming soon

 Investing in AdTech 2017 Update

Livetweets From LA AdTech Panel At Pathmatics 3/22

Thank you everyone for attending the LA AdTech panel “How Ad Fraud & Other Factors Are Changing The Ad Tech Ecosystem” on March 22nd that was generously hosted by LA AdTech partner company Pathmatics.

We want to publicly thank the CEO and Co-Founder of Pathmatics, Gabe Gottlieb, who moderated the panel last night. We also want to thank our panelists Ben Plomion (CMO of GumGum), Matt Arkin (VP West of VideoAmp) and Nick Lynch (VP, Head of Digital at Icon Media Direct), who graciously contributed their time to the lively discussion.

Great conversations and networking were had by all the attendees before and after the panel with food and beverage generously sponsored by Pathmatics. So, make sure to check out more insights regularly published by Pathmatics at https://blog.pathmatics.com.

If you missed the event last night (or like a refresher), see below for livetweets on some topics from the panel discussion.

Special thanks must be given to Ken Roberts and Jordan Hieshetter from the Pathmatics team who helped organized the flawless event last night. You have our gratitude.


Livetweets From LA AdTech Panel At Pathmatics 3/22

Pathmatics Report On Media’s Biggest Spenders In January 2017

Don’t forget, Pathmatics is hosting this month’s LA AdTech panel on “How Ad Fraud And Other Factors Are Changing The Ad Tech Ecosystem” on March 22nd, to be moderated by its CEO Gabe Gottlieb.

Due to the venue size, seating is limited. So, make sure to RSVP now.
How Fraud And Other Factors Are Changing AdTech

Meanwhile, let’s take a quick look back at who Pathmatics identified to be media’s biggest spenders in January 2017. Using their own proprietary ad spend data, Pathmatics found that CBS, while gaining the most number of impression in its industry, it was not the top spender.

1. NBC Universal Television

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$6,195,300
481,174,300
$5,754,900
415,679,800

2. ESPN

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$3,927,300
204,524,500
$3,916,500
201,349,100

3. CBS

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$3,528,600
576,341,400
$2,107,600
78,027,800

4. HBO

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$3,212,900
144,815,300
$3,037,200
114,786,100

5. Starz Entertainment

Total Spend
Total Impressions
Direct Spend
Direct Impressions
$2,751,800
123,136,800
$2,638,300
94,962,800


Source: Pathmatics US Desktop, Mobile, and Video Data, January 1st, 2017 – January 31st, 2017.

In addition to gaining the most impressions among these media buyers but ranking only third in total spend amount, CBS also pushed 211 unique ad creatives, the second most after NBC’s 437 ad creatives. Direct advertising is not important to CBS as it ranked last among these media buyers in the amount spent in that media category.

You can read more about the spend amount by these media buyers on Pathmatics’ own blog.

Please RSVP to the Pathmatics Panel on 3/22 to learn more about how ad fraud, transparency and other factors are changing the ad tech ecosystem! Space is limited.

Pathmatics Report On Media's Biggest Spenders In January 2017

How Fraud And Other Factors Are Changing AdTech – LA AdTech Panel at Pathmatics on March 22nd

“Fake news” undoubtedly has taken a toll on the industry recently, and brought the issue of programmatic buying to the forefront of advertisers’ minds with brands calling for transparency and accountability on behalf of the adtech community. In a rapidly changing and growing digital advertising ecosystem, it is crucial for brands, agencies, publishers, and adtech vendors to get on the same page in terms of expectations from each other, and move towards solutions to industry wide problems.

Whether you are on a brand team concerned about consolidating your partners or dumping more of your budget into social, an agency buyer dealing with fraud and arbitraged buys, a publisher trying to work with the best SSPs, or an adtech vendor attempting to demonstrate transparency to your clients – this topic impacts your business.

Please join LA AdTech and PATHMATICS, for an educational panel and networking event that will explore:

  • How consolidation is impacting various players and the pro’s and con’s
  • The impact on agencies and brands and what steps they’re taking to make changes and adapt
  • What this means for publisher revenue opportunities, and how the sell-side is handling ad fraud

Date/Time: Wednesday, March 22nd from 6-8pm
Location: Pathmatics HQ, 501 Santa Monica Blvd. Ste 301, Santa Monica, CA 90401

Please RSVP to the Pathmatics Panel on 3/22 so that we can get an accurate headcount! Space is limited.

How Fraud And Other Factors Are Changing AdTech - LA AdTech Panel at Pathmatics on March 22nd