Publishers Clearing House (PCH) announced on Monday that their partnership with OpenX, an LA AdTech Partner Company, resulted in a 26% increase in revenue across desktop on PCH.com.
OpenX’s Bidder and private marketplaces had been integrated into PCH’s online monetization strategy since last summer. PCH is leveraging their own first-party data that includes “people-based” profiles, where users are identified by name, to increase the value of their unique inventory to advertisers targeting specific audiences. This large repository of data reaches into about 73 million US household. Combining this database with OpenX’s technology, PCH is able to optimize viewability, video completion rate, and on-target delivery for their advertisers
This 26% ad revenue increase on PCH.com is primarily attributable to the OpenX header bidding integration. The revenue lift brought about an average daily increase of nearly $10,000 per day.